WeWork Conversions

The assignment began as a portfolio problem: find locations where underperforming space could become a higher-revenue configuration without making the member experience worse. Data from real estate, product, leasing, engineering, and MEP was organized into a matrix across more than nine hundred locations. A custom Revit script flagged non-revenue space over-allocated relative to offices; the matrix identified where conversion was feasible; an operational playbook governed furniture, materials, finishes, electrical, ventilation, accessibility, and recurring building conditions. That sequence initiated more than two hundred conversions across offices ranging from two-person suites to 150-person floor plates. The playbook was the product. It let distributed teams make consistent decisions while preserving the cases that truly required local judgment, and it reduced the need to solve the same problem from zero in every building.