WeWork Conversions

A Revit-driven analysis and operational playbook initiated 200+ higher-revenue conversions across a 900+ location portfolio.

Real-estate, product, leasing, and MEP data were combined into one decision surface, then translated into an operating playbook distributed teams could run independently.

PlaceExperienceSystems

Portfolio strategy · 900+ locations · 2021–22

Role

Spatial experience design leadSystems and playbook author

Outcome

200+ conversions initiated across a 900+ location portfolio, with repeatable delivery logic and no single universal layout.

A floor-plan analysis translated into repeatable conversion logic.

The portfolio logic

Standardize the repeatable.Protect the exception.

Real-estate, product, leasing, engineering, and MEP data were organized across more than nine hundred locations. A custom Revit script flagged over-allocated non-revenue space; a matrix identified viable conversions; and a playbook governed recurring furniture, material, electrical, ventilation, and accessibility decisions. That sequence initiated more than two hundred conversions, from two-person suites to 150-person floor plates. The playbook let distributed teams move consistently without forcing unlike buildings into one universal answer.

A completed conversion using the shared playbook.

At a glance

900+ analyzed locations200+ initiated conversions2–150-person floor plates

In the record

Portfolio opportunity matrixCustom Revit analysisOperational conversion playbookCross-department data modelMEP and accessibility decision matrixDistributed-team handoff standards

See the portfolio

Cross-department data made underperformance and viable conversion opportunities visible at the same scale.

Encode the repeatable

Recurring MEP, material, accessibility, furniture, and amenity decisions became a system another team could own.

Protect the exception

Standardization absorbed the common conditions so local judgment could focus on what was actually unique.