How do we turn a meme into a brand?



Core Features


Make it a decentralized creative movement. With Yap, we built a collective without borders, a network of yappers who collaborate, experiment, and push boundaries across Web 3, music, art, fashion, and technology. Yappers don’t wait for permission; they create, they remix, they build. $YAP belongs to the tweeters, the podders, the streamers, the memers, the ones who won't shut up. The ones who type too fast, dream too big, and laugh too loud. The ones who make the internet what it is. Monetizing this movement meant making something for the community, by the community. Launching an official $YAP merch line, where every margin loops back into $YAP, ensuring a cyclical support system of cutting-edge technologically inclined creatives


  • The decentralized anonymous collective that can accomplish any mission regarding content creation, financial engineering, viral marketing, and more still undefined.
  • Put your money where your yap comes from with irl methods to spread and share the good word of $YAP
Yap.Socials

  • Coordinated social media accounts and channels on X, Instagram, and Telegram. To generate a greater portion of the mindshare.

Through unconventional partnerships, $YAP has worked with:
KidSuper, Puma, Vercel, Uniswap, Worldcoin, PayPal, Sony, Warner Music Group, PleasrDAO, Microsoft, Meta, Google, Shopify, and Yeezy

Key Contributions



  • Content Creation – Developed visual assets, branding materials, and storytelling frameworks to amplify $YAP’s presence across digital and physical spaces.
  • Marketing Strategist – Crafted growth strategies, viral activations, and engagement campaigns to scale $YAP as both a meme and a movement.
  • AI Consultant – Explored AI-driven content generation, automation, and market analytics to optimize community engagement and brand evolution.
  • Project Management – Led cross-functional collaboration across design, marketing, and tech teams, ensuring alignment, execution, and momentum for community-driven initiatives.

In collaboration with countless others.